Director of Sales and Marketing South Pacific ( position is based in Vanuatu or Fiji or Samoa )

Director of Sales & Marketing – 4.5 star large international Resort (Leading Sales, Marketing & Revenue Strategy for a Premier Island Resort) 

A senior opportunity has arisen for an experienced Director of Sales & Marketing to join a well-established, full-service resort located in Vanuatu/Fiji /Samoa. ( All part of a worldwide group ) The property features a significant room inventory, multiple F&B outlets, vibrant leisure facilities, and broad international appeal across core leisure and corporate segments.

This role requires a commercially driven leader with deep experience in resort markets, brand positioning, and revenue growth across diverse international and regional source markets.


Key Responsibilities

Reporting to the General Manager (and working closely with Regional/Group Commercial Leaders), your responsibilities will include:

  • Sales Leadership

    • Lead the resort’s Sales function across all key markets, including Australia, New Zealand, Asia, and targeted long-haul regions.

    • Develop and manage annual sales plans, trade partnerships, and key account relationships.

    • Drive leisure, MICE, corporate, wholesale, inbound, and group business segments.

  • Marketing & Brand Strategy

    • Oversee all marketing, branding, digital presence, and campaign management for the resort.

    • Ensure consistent brand messaging, content quality, and alignment with market positioning.

    • Lead creative development for seasonal campaigns, promotions, and digital assets.

  • Revenue & Commercial Performance

    • Work with the Revenue Manager to drive pricing strategy, forecasting, and yield optimisation.

    • Analyse business trends and performance to identify new revenue opportunities.

    • Oversee distribution channels, OTA optimisation, and market mix planning.

  • Public Relations & Communications

    • Manage media relations, editorial opportunities, and influencer partnerships.

    • Oversee community engagement, sponsorships, and destination marketing collaborations.

  • Team Leadership

    • Oversee a multi-functional team across Sales, Marketing, Reservations, and Revenue.

    • Recruit, coach, and develop high-performing talent.

    • Foster a culture of collaboration, accountability, and commercial excellence.


The Resort (Generic Summary)

  • A leading Vanuatu island resort with a substantial room inventory suitable for both families and couples.

  • Multiple F&B venues, including casual dining, poolside options, bars, and a signature restaurant.

  • Strong domestic and international demand, with target markets typically including:

    • Australia & New Zealand

    • Asia-Pacific leisure travellers

    • Destination weddings & events markets

    • Corporate groups, incentives, and small meetings (MICE)

    • Long-stay and resort lifestyle guests


Ideal Candidate Profile

  • Proven experience as Director of Sales & Marketing or Senior Sales Leader within hotels/resorts.

  • Strong regional knowledge across ANZ and South Pacific markets.

  • Demonstrated ability to deliver revenue growth, market share gains, and brand visibility.

  • Expertise in digital marketing, trade relationships, and commercial strategy.

  • Exceptional communication, negotiation, and leadership skills.

  • Ability to work in a vibrant island environment with multicultural teams.

  • Interested to know more ? Contact me, Stuart Mullins, 61 403 251-411 or esirecruit@bigpond.com